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Voice User Interface (VUI)

Voice User Interface is changing the way we interact with technology and transforming the way we live our lives.

 

Technology is moving away from keyboards and typing and increasingly towards voice and speech. PWC research revealed 71% of consumers prefer to search via voice rather than typing.

Google Home, Amazon Echo and Apple HomePod are firm fixtures in many peoples homes and every mobile phone has a built in voice assistant. "Hey Google, Hey Siri and Alexa " uttered millions of times a day, on millions of devices, all across the UK. 

Brands need to act, this new behaviours will have an impact on their business. If consumers can’t see brands, brands need to find new ways to make themselves known.

Voice is being used to control devices in cars and homes like sat nav, smart tv's, heating controls, even showers. It's being used to do helpful everyday tasks like check the weather, compile lists and order Ubers or Pizzas. Increasingly, voice being used to research products and service, and to shop.

It is fundamental that every brand knows how it will sound. Brands also need to understand what will make them stand out.

 

How will consumers know it’s your brand when they can’t see your branding or colour codes? How will consumers pick out brands when the results from a search are a spoken? How do brands structure web and app content so it is easy to navigate? How do you make your content discoverable?

 

We use specialist expertise, technical insight and creative know-how to help brands discover and take control of their voice.

 

To find out how we can help get in contact below.