Voice User Interface (VUI)
Voice User Interface is changing the way we interact with technology and transforming the way we live our lives.
Technology is moving away from keyboards and typing and increasingly towards voice and speech. PWC research revealed 71% of consumers prefer to search via voice rather than typing.
Google Nest Amazon Echo and Apple HomePod are firm fixtures in our homes and every mobile phone has a built in voice assistant. "Hey Google, Hey Siri and Alexa " uttered millions of times a day, on millions of devices, all across the UK.
Brands need to act, this new behaviour will have an impact on their business. If consumers can’t see brands, brands need to find new ways to make themselves known.
Voice is used to control devices in cars and homes, to organise household and life admin. Increasingly, voice is being used to search and shop for products and service.
It is critical that every brand knows how it will sound. Brands need to understand what will make them stand out.
It is critical that every brand knows how it will respond. Brands need to understand how to react and what will make them stand out.
How will consumers know it’s your brand when they can’t see your branding or colour codes?
How will consumers pick out brands when the results from a search are a spoken list?
How do brands structure web and app content so it is easy to navigate with voice?
How do you make your content more discoverable with Zero UI?
We use specialist expertise, technical insight and creative know-how to help brands discover and take control of their voice.
To find out how we can help get in contact below.