Type - Audio Brand | Audio UI
Brand Overview - Premium artificial intelligence powered fitness platform. GYMFIT use technology to deliver hyper personalised situation adaptive fitness programs.
Opportunity - GYMFIT wanted to make audio a central part of their brand and their platforms user experience. They approached us to design and build an audio brand with audio user interface assets. Having coherent audio across the platform with the ability to offer 'eyes free' feedback during workouts was essential.
Approach - Building on the brands use of intelligent technology to inspire, motivate and achieve, we built an audio brand that with an associated set of asset to power the platforms Audio UI.