A sonic brand involves the strategic development, creation and curation of all of a brand’s sound attributes. A good sonic brand will create a consistent, authentic and memorable connection with customers.
Our job is to design and deliver a system that projects your brand values and ensures every part of your brand has a consistent tone that connects with, and complements, every other part.
Our approach to sonic branding is simple, we immerse ourselves in your brand, your values, your customers and what makes you, you.
From there we use a mix of our unique expertise, creative know how and industry best practice to deliver solutions that connect your customers with your brand in new and meaningful ways.
A simple test to find out if you should be investigating sonic branding is to engage with one of your brand touchpoints and then, just close your eyes.
When you close your eyes, is your brand still identifiably, you? Is there any relatable sound that conveys who your brand is and what you stand for?
When your customers close their eyes, or turn away, or get distracted, is your opportunity to connect, engage and influence lost?
We'll help you establish a cohesive and authentic sonic tone that communicates and connects emotionally with your customers across every sound enabled aspect of your brand.